Smartwool

Smartwool was founded by Peter and Patty Duke in Steamboat Springs, Colorado in 1994. They make products primarily from merino wool sourced exclusively from the New Zealand Merino Company. Merino, a soft, non-itch wool, it's breathable, will keep you warm when it's cold and cool when it's warm, is easy to look after, draws moisture away from the skin and has odour resistant/antibacterial properties.

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