PRESS RELEASE: 24th August 2011

The Snow+Rock Group to open tribrand superstore on Purley Way - Croydon.

We are very excited to announce our latest superstore opening in Croydon, early November 2011. At 14,000 square feet this will be the biggest store in the group and will house all three of our retail brands under one roof: Snow+Rock, CycleSurgery and Runners Need.

While size definitely matters, location is key and our unit on Purley Way between Ikea and John Lewis is definitely one of the UK's busiest retail destinations. The store will consist of 2 floors bursting with the best brands in winter sports, outdoor, cycling and running, and in order to give our customers the ultimate shopping environment we have been working closely with a design team to make this one of the best shops we have ever built.

On the ground floor Snow+Rock customers will be able to peruse ski, snowboard and outdoor wear with dedicated departments for The North Face clothing and footwear and Oakley eyewear. Upstairs they will enjoy our fully equipped, state of the art ski boot fitting lab with raised seating for comfort and convenience, plus a wifi enabled coffee-lounge to increase dwell time. With so much choice in the store we are sure people will want to take their time making decisions! The most important thing we put into the store will be our staff. They are as passionate as our customers when it comes to life in the mountains, and have the experience and training to make sure every customer is well looked after.

The first floor will also house our CycleSurgery store, offering a fantastic range of the latest must-have bikes from the worlds best cycle brands. Plus full workshop facilities that open onto the store, giving customers the added 'theatre' of watching their new bike being built. Cyclists will also be welcome to park their bikes in store.

Back on the ground floor runners will be able to have a free gait analysis session and shop in a Nike Run boutique within our Runners Need store. What's more Runners Need staff are all runners and their technical knowledge never fails to impress, so if you love to run come and see us in Croydon - whether you want to talk about your training or just make sure you are in the right shoes. Anyone who runs will be welcome; you don't need to be an elite athlete.

Dion Taylor, Managing Director Snow+Rock Group, has this to say about the new store: "We have been waiting for the right location to become available south of London and this is the bull'seye! Directly on Purley Way with great parking and surrounded by other quality retail businesses. We have put a lot of emphasis on the retail experience and interior design of the store, so we are sure customers will be delighted when they visit."

For more information on the new store please contact:

Claire Collins - Snow+Rock Group / 01483 445288

Jonathan Sharpe - CycleSurgery / 01483 445212

Kirsty Jopson - Runners Need / 01483 445395