brand

Giro

Giro

Giro are the best selling helmets at Snow+Rock, Coming from their Santa Cruz, California location—at the intersection of surf and mountains means they attract people of an independent mindset: outdoors people; iconoclasts who set their own priorities, more inclined to put human values ahead of corporate interests. Counterintuitively, it turns out that Santa Cruz, a place where business shuts down when the surf is up, has proven to be a powerful entrepreneurial incubator.

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