Every skier is different. Which is why Atomic provides every skier with skis, ski boots, ski equipment and accessories built to exactly match his or her needs. It’s how equipment by Atomic helps each skier have his or her ultimate skiing experience – no matter whether they’re all-mountain skiers, freeskiers or cross-country skiers. The secret of Atomic's success: the passion of every employee - located at the heart of the Alps, in Altenmarkt, where it was founded in 1955. This is why every Atomic product is imbued with the passion with which all Atomic employees live and breathe the sport.